Archive for the ‘Target audience’ Category

Value and audience

Sunday, March 14th, 2010

There are quite a few uses inside the pages of this book. Today I want to  speak to the age of the audience.  I absolutely love being able to share my insights with you here because trust me – the process of publishing a book as I have come to know is very much focused around target audience.

I have had some very gracious feedback about the responses and reactions of really young children. By this I am specifically talking ages 3, 4 and some 5 year olds.

Some comments have been ‘I am not sure my daughter, age 4, found the value in the message” or “I think it was a bit lost on my child, age 5″.

I absolutely LOVE  this response and feedback and to tell you the truth – I am so very glad. It warms my heart that the very young audience will not  be impacted with a huge ah-ha moment while reading this book. I find joy in knowing that the audience of this very young  age group will walk away as though no big insight has occurred.

I can’t wait to share with you the “why”. Ready?

You see, a child who is  3,4, or even 5 may not see the “value” in this book or be affected by this message because to them this is the way it already is.

This message is how they live their daily lives. This message is who we are as young children. It is our birthright. It is only as we age and become exposed to  social conditioning and media definitions that we start slowly walking away from and shedding this gifted belief.

You see, a very strong reason for writing this book and my passion behind it is so that it IS read to these young children. What better time to start affirming a healthy definition of beauty and encouraging confidence in a child’s uniqueness. Even if a child does not want to sit though the entire book yet at 2 years old, a daily dose of  this message will go a very long way. The use of the “tool” and messages within these pages will only serve to solidify the self acceptance and freedom displayed by children.

You Are Sooooo Beautiful is meant to create a solid foundation, a foundation so strong that although our esteem may endure some hairline cracks or small chips off our walls -  it will never need repaired or rebuilt. Only reminded.

Children soak up everything like sponges. Why not have them absorb a life of confidence and start affirming their True Beauty at the earliest age possible. Your example and affirmations will establish a foundation for them to stand rock solid in who they are as the curve balls of  life, people and the media do there darnedest to huff and puff and blow their house down… ;)

My hope is that You Are Sooooo Beautiful is read even to the youngest of children on a regular basis to ensure a rock solid foundation in a child’s free and confidant spirit.

Lovingly,

Leanne